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Risky business

We spoke with a medical practice the other day and their marketing director told us they were no longer putting their phone number on their billboards. This got us wondering how many people will drive past their billboards and think, “I’ll call them when I get home” – and then forget to do so.

By not placing a number on your billboards, you are risking three things when it comes to people who want to act now:

  1. They need remember to look your number up when they get to their destination. How many distractions do you think they’ll encounter before then?
  2. By making them go online, you have taken someone who wanted to act at that moment and delayed it. When your billboard got their attention, you were the only business on their mind. Once they go online, they will likely bump into your competitors.
  3. They may forget to call entirely. You had them for a few seconds, but you lost them.

All of these risks could be avoided with a simple and unforgettable phone number from Ignition Toll Free that consumers can instantly remember and dial. Call us at 1-800-Strong-Sales today.

What they should have taught in Medical School

Owning your own medical practice and having to generate new patients is probably something they did not teach back in medical school. Trying to figure out how to grow your practice can seem like a daunting challenge. Ignition Toll Free can help you grow with a vanity toll-free number. Our medical inventory includes 1-888-Hear-Clear, 1-800-Vein-Doc, 1-800-Ideal-You, 1-800-My-Eye-Doc – just to name a few.

As difficult as marketing and advertising can be, it becomes even more challenging if you’re not making your practice easy to contact and refer. When you use a vanity phone number, every advertisement you do has the opportunity to generate more calls than before. Whether it is online advertising, TV, radio, billboards, or even the sign outside your building – using this number will make your practice unforgettable.

Prior to owning your own practice, you probably relied entirely on word-of-mouth referrals from other physicians and had no need to advertise. But now it’s different. When you target the general public, referrals are much more difficult to come by. Owning a vanity phone number makes it extremely easy for people to refer you to their family, friends and coworkers.