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It’s simple and it works. Don’t overthink it.

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While the idea of an easy-to-remember phone number might seem too simple and easily be dismissed, as we know, sometimes the simple things are the ones that make the biggest difference. With the above in mind, here are three reasons why you should secure a vanity phone number from Ignition:

  1. An unforgettable vanity phone number creates instant value. Companies spend tons of money trying to tell people what they do and how to reach them. With a premium vanity number, if a person were to only see your phone number, they would still know what you do and how to reach you.
  1. More calls equal more sales, thus reducing your cost per lead. A quality vanity number is 110% more effective than a numeric phone number. Even URLs are 78% less effective than a vanity phone number. This is why vanity numbers are shown to decrease the cost per lead by up to 66%.
  1. A vanity number provides an unforgettable and direct means of communication that increases your likelihood of getting a new customer/patient. Google estimates calls are worth 3x more than clicks to a website. Our clients’ results show they are 14x more likely to become a new patient over the phone than online.

What are your advertising goals?

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What is your main goal when advertising your business? The ultimate goal is obviously to get more new business – but you also want the maximum number possible of consumers (most of whom will not need you at that exact moment) to remember what services you offer and how to contact you.

A great vanity number will do just that. It will stand out in your ads, the number itself will tell people what services you offer, and 66% of people can remember a vanity number after 48 hours  — compared to 69% of consumers that cannot recall numeric phone numbers that they saw just 5 seconds earlier.

Call us at 1-800-Strong-Sales to find out how simple and inexpensive it can be to accomplish your advertising goals with the right vanity number.

Risky business

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We spoke with a medical practice the other day and their marketing director told us they were no longer putting their phone number on their billboards. This got us wondering how many people will drive past their billboards and think, “I’ll call them when I get home” – and then forget to do so.

By not placing a number on your billboards, you are risking three things when it comes to people who want to act now:

  1. They need remember to look your number up when they get to their destination. How many distractions do you think they’ll encounter before then?
  2. By making them go online, you have taken someone who wanted to act at that moment and delayed it. When your billboard got their attention, you were the only business on their mind. Once they go online, they will likely bump into your competitors.
  3. They may forget to call entirely. You had them for a few seconds, but you lost them.

All of these risks could be avoided with a simple and unforgettable phone number from Ignition Toll Free that consumers can instantly remember and dial. Call us at 1-800-Strong-Sales today.

Show your clients why bringing advertising in-house is a bad idea and why you’re the pro with access to Ignition’s vanity numbers.

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“A new report from the Society of Digital Agencies, a network for marketing professionals, found that the share of brands claiming that they don’t work with any agencies at all doubled this year, to 27 percent.” – digiday.com

There has been an increasing trend of advertising clients moving work in-house. More and more, clients are side-stepping advertising agencies to work directly with production companies and media companies – which generally lack the expertise and creativity of ad agencies. Media companies are cutting out ad agencies and going after clients in order to increase their profits – with the promise of saving them money.

Technology makes it easier for clients to attempt to market themselves without the involvement of an advertising agency by using blogs, social media, or buying their own ads online. However, clients typically do not understand the nuances of different types of media and lack the tools and knowledge to market their businesses effectively.

Agencies must find new ways to seize the attention of new clients and offer unique opportunities to existing clients. One of those ways is offering access to the catalog of unforgettable numbers from Ignition Toll-Free. Agencies that work with Ignition can show their clients that they have access to specialized products and pricing that they simply cannot get on their own.

We work with agencies to find the right vanity number for their clients. Agencies that would like to know more can contact us here, or call us at 1-800-Strong-Sales.

“Vanity Phone Numbers: The Old-School Business Tool That Won’t Go Away”

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We wanted to thank the staff at Credibly for a great interview and for giving us a chance to share our business with their customers.

See the article here: http://in.credibly.com/vanity-phone-numbers-the-old-school-business-tool-that-wont-go-away/

Some phone numbers are better than others

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Your phone number is a marketing tool – and like all tools, some are better than others. Some numbers – like the toll-free vanity numbers that we provide – make marketing your business easier and your advertising more effective. And some are just random numbers; difficult to remember and resulting in missed opportunities.

You can make your phone number your most effective marketing tool. Learn more here.